In the Year 1920, those in the late 40s’, 50s’ & 67 years and above were considered as Middle Age, Old Age and Very Old respectively.
Now with better healthcare & quality of lifestyles, life expectancy is increasing comparing with the earlier years when there was a large number of deaths in early and middle years. Now in 2020, the Middle Age is 65 years old, 73 is considered Old Age and 80 as Very Old.
Most of the beauty commercials suggest that older women are feeble victims by way of fear-based messages that old is unpleasant and to be ashamed of! Being young is admired and worshipped by society. These messages are damaging and negatively cause women to fear aging, feeling discontented and restless as they struggle with aging, and in some cases leading to depression & diseases. Is it worth it that you have come of life for decades to end up this way??
多数美容广告都会以一些负面图像暗示老年妇女是弱者或羞耻的，或是传达一些会让她们恐惧的信息。而年轻一代就受到社会的赞赏和崇拜。 这些信息都具有破坏性，并导致妇女担心衰老，在衰老的过程都感到不愉快和不安，而这些担忧都会导致抑郁和疾病。 您已经经历了大半辈子，如果就这样结束生命，值得吗？
I would like to encourage all women to challenge the society norm, be proud of your age, and celebrate every age of your life. No human is immortal. Getting older is inevitable. Staying healthy and feeling your best is important at any age. Aging is the culmination of wisdom, discernments and life experiences. Does life get better as you age? Life does not get better because you’re older, it’s just that you grow wiser and get better at dealing with how life works and appreciate the purpose of living.
我想借此鼓励所有女性挑战社会规范，为您的年龄感到自豪，并活在当下。 衰老是个必经之路，没有人是不朽的。 在任何年龄段，时刻保持最佳状态和健康是最重要的。 衰老结合了智慧，辨别力和经验。生活会随着年龄的增长变得更好吗？ 生活不会因为变老而更好，只是您会变得更加理智，可以更好的处理生活的方式和珍惜您所拥有的。
I support pro-aging, and beauty is inclusive and transcends all ages. Beauty is no longer limited to youth but rather embraced as a timeless element.