Beaubelle was launched in 1995 to be the pioneer in providing holistic rejuvenation through health-giving, pampering and solution-oriented products and services for the harmony of body, mind and soul. An impressive 200 products were initially launched to accentuate Ruby Siah, the Beaubelle founder’s belief that: “Life’s true happiness achieved, when you have the harmony of body, mind and soul.” True happiness will lead to both internal and external beauty!
Ruby was raised in Malaysia, a country where different races live together peacefully, so the notion of harmonious living was inculcated from young. Inspired by her father who was a successful and righteous businessman, she decided to put her passion in beauty with the business principals of her father to found Beaubelle. But her intention wasn’t to create a replica of what beauty brands were already available, but one that would satisfy her belief that true beauty comes from body, mind and soul harmony. She believes in the holistic rejuvenation approach for skin and body well being. This belief has since revolutionized the world of beauty!
A beauty expert since 1983, Ruby believes that every part of the world has some beneficial beauty solutions for people. Beaubelle is a truly global minded brand embracing eastern and western philosophies and this fusion has enabled it to create an unsurpassed variety, depth and breath of products. This east-west fusion concept was successfully conceptualized in Malaysia as it is a melting pot of different cultures.
To put this unique concept into reality, Ruby collaborated with a panel of scientific experts in Switzerland to form Beaubelle Advanced Dermocosmetic Research Centre SA, which is the custodian of the Beaubelle products that are researched, developed and made in Switzerland.
Ruby’s expertise and experience have brought her to the world stage. Recognized as Malaysia’s “Country Expert for Beauty Care”, she has been appointed as a judge in the World Skills Competitions in Switzerland, Canada and the UK and was appointed as a chief judge for the ASEAN (Association of Southeast Asian Nations) Skills Competition for the beauty care profession.
Beaubelle is today represented in 30 countries through business partners that share the same belief as Ruby. Beaubelle’s holistic rejuvenation concept has received tremendous recognition and acceptance worldwide. This global success is built upon the multitude of positive testimonials and supports Beaubelle receives from satisfied users. Seeing so many people benefiting from Beaubelle products and treatments that bring them harmony of body, mind and soul, is Ruby’s most fulfilling moment and motivation to further propagate the concept of holistic rejuvenation!
Beaubelle Advanced Dermocosmetic Research Centre, Switzerland